I may have been wrong…

I don’t always say it but it does happen and I’ll freely admit it here.  I may have been wrong about Book Trailers. 

The first few I saw were uninspiring.  They were filled with strange voiceovers narrating a synopsis with shadowy figures and bland tracking music.  I also did not get how these would work.  How would people see them?  Find them?  Are they suppose to build anticipation with established fan bases or introduce new works to new audiences?   All around it was a head-scratching, no thank you on my part.

I now give Exhibits A, B, and C that prove how wrong I was.

Exhibit A

Created by one of my favorite blogger, Ransom Riggs over at Mental Floss, it was on point.  It captured the book’s appeal, the charm of Austen mixed with crazy B-movie monster action.  How better to explain that than in video format.  Sure that’s the point of the book trailer but this is the first time I saw how well it could work.

Exhibit B

This one came out a few months back and I was floored.  Not only did it include great graphics and animation (yeah steampunk!) but the voiceover worked!  There is a real sense of drama and urgency about the story being described.  It fits the time period as well as the new world Westerfeld created.  I already loved him for the Uglies series but now my esteem has been taken to a higher level which is another result of a well made Book Trailer.

Exhibit C

Let me introduce you to another author who is now on my must-always-read-list, Maggie Stiefvater.  I read Shiver and enjoyed it (thank you ALA!) but after this video I have to check out her other book.  I liked Shiver but I was always saying  because “werewolves are the new vampires.”  I put it in the Twilight category of YA supernatural romance.  Quick read, impossible love, mythological creature.  Well written for sure but that’s where I put it in my mental file folder.  Talk about being put in my place.  The Holly Hobbyness of the production, the gentle mocking of the genre, the animation… I cried with laughter.  People thought I was having a fit for trying to hold it in.  I love how the author is promoting her material in a unique and engaging way. 

As better products come out I’m willing to change my opinion on Book Trailers but I still have to wonder, besides sitting around and admiring them for their cleverness, does this work?  Where are they placed to be viewed for maximum exposure?  And bringing it all back to me, how can libraries use this model to promote their services and programs?  Are we clever and engaging with our promotion material?  Where can we place ourselves to be seen and enjoyed by our community?


Working vacation…

I still have to catch up my reviews for YA class but I’m going to take a break.  I’ve been taking a break for the last few weeks.  It’s getting to be that time, that end of the semester time.  You get ambivalent about doing work well, or at all.  Push it off until “later.”  Plus to be honest I haven’t been too interested in the books last few weeks.  Not to say they’re bad, well some are.  They’re just sort of blah.  Maybe that’s just me and nonfiction. 

While wondering the internet I came upon a New York Times Op-Ed by Gail Collins about everyone’s favorite summer release, Breaking Dawn.  Called “A Virginal Goth Girl,” the article explores Collins thoughts on the Saga’s popularity with young women.  She points to the “hunky” vampire hero Edward.  Then she jumps to the contention that because of the prevalence of Internet porn young men are all looking for porn stars.  What was most interesting though was this line.

“This sure sounds like trouble to me: A generation of guys who will settle for nothing less than a porn star meets a generation of women who expect their boyfriend to crawl through their bedroom window at night and just nuzzle gently until they fall asleep.”

Doesn’t everyone want a cuddle?  That’s why we get dogs and cats and let them on the furniture.  And shed on our black pants.  Right?

Back to business though, I wonder if its that simple really.  I’m conflicted because I want to agree with Collins.  I think our media send a message to girls that your worth is based on your looks.  And I agree maybe of these expectations are unattainable.  And I’m not a guy.  As much as women are supposed to be a mystery guys are like foreign lands in my book.  I can’t say what guys want.  I can’t imagine they all look for hair extensions and balloon breast.   But it makes me wonder, are men and women’s expectation of relationships that far apart?  Just some thoughts.  Here’s the link.

PS – If you don’t appreciate the popularity of the Twilight books, just check out the Facebook app Flair and see how many pieces are about them.  Me, I’m a Jacob girl.